Beijing – According to the latest Internet development statistics report, the size of China’s Internet advertising market expanded to 371.7 billion yuan (55.48 billion US dollars) last year, an increase of 25.7%.
According to a report released by the China Internet Network Information Center, Internet advertising through mobile devices has a 70% market share and is expected to have a higher growth rate in the future.
Auto-play ads, such as those listed in news articles or lists, have become a new growth area for the advertising industry as users scroll through the feed, characterized by increasing market penetration and continued growth.
According to the report, advertising revenue on the short video platform increased significantly in 2018, and the value of these platforms in advertising was further recognized.
